Web development

Site builders, off-the-shelf CMS and custom code: where the line runs and how to see it before you cross it.

Comparison diagram of three routes: a builder sells speed, an off-the-shelf CMS sells ready features, a custom build sells control

Site builder, CMS or custom build: how we decide, and when we say no

A site builder covers a large share of real business websites. Our decision rule, written down, including the cases where the honest answer is that you do not need us.

1 September 2026 5 min read

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Web development

How things actually work

Site builder, CMS or custom build: how we decide, and when we say no

Have an idea for a new product, or need to grow an existing one?